Creative Destruction Uncategorized
Apr 16, 2021

Creative destruction is accelerating innovation in 2021

At the beginning of 2020, life seemed to be steadily moving forward. While many business leaders were still easing into the Fourth Industrial Revolution (4IR), no one expected that a global pandemic would catapult the world into it a few months later. As everyone went into lockdown, industries scrambled to adapt to a new way of operating. The changes not only meant a massive shift forward in innovation, technology, and a transition to a digital economy, it also required businesses to rethink how they engage with their customers.
Uncategorized
Apr 8, 2021

Thinking like a journalist – a big part of your PR success in 2021

Let’s face it – no matter which side of the communications fence you find yourself on, these days are challenging and stressful. We are all asking ourselves the same question – how can communications agencies and media outlets achieve more for their clients and their readers, and how can we better prove our value in these unprecedented times?
Uncategorized
Mar 3, 2021

Values driven agencies set to succeed in post-Covid world

In the wake of Covid-19, the shift in consumer behaviour has been dramatic. It has necessitated nothing short of an evolution in the way in which we market our clients’ products and services. Consumers are increasingly particular about where they spend their money because their individual values have become integral to their decision-making processes in a pandemic-focussed world.
Uncategorized
Feb 19, 2021

The future of Influencer Marketing: Their new role post Covid-19

Influencer marketing is an effective tool to generate awareness and conversion for products, businesses or services. With the Covid-19 pandemic still set to be a part of our lives for the near future, the way in which both influencers and businesses alike should approach an influencer marketing strategy has shifted.
Uncategorized
Feb 3, 2021

For traditional PR firms the transition to digital is long overdue

Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there will no longer be a distinction between the two is fast approaching and agencies still rooted in traditional practices should make the change sooner rather than later.
Uncategorized
Jul 21, 2020

It takes more than an optimised press release to hit the SEO mark

In today’s world, savvy PRs need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking.