Creative destruction is accelerating innovation in 2021
At the beginning of 2020, life seemed to be steadily moving forward. While many business leaders were still easing into the Fourth Industrial Revolution (4IR), no one expected that a global pandemic would catapult the world into it a few months later. As everyone went into lockdown, industries scrambled to adapt to a new way of operating. The changes not only meant a massive shift forward in innovation, technology, and a transition to a digital economy, it also required businesses to rethink how they engage with their customers.